This village has more than 300 stores. The town hosts a number of weekly markets, the market on Tuesday is known as the largest in the northwest of the Vendée. Celebrated for its poultry, including the famous “Challans duck,” it is among others served in “La Tour d’Argent” (one of Paris’s most famous gourmet restaurants), and the famous black chicken from Challans.
Challans is a popular place among many vacationers who visit the beaches in the Vendée. Besides the abundance of many quality shops. It organises, since 1987 to attract tourism to the city, a simulated market with local folklore from the early twentieth century. This takes place on 4 Thursdays in the summer.